The company, run by the publicity shy tycoon Mike Ashley, has hit its profit target of some £200 million.
The 2000 staff, whose average salary is £20k/ year, have been awarded shares worth some £40k each.
The company has got some very positive advertising on the news on TV.
The staff have to hold onto their shares for at least a year. I assume they will continue to work hard in order to keep profits high.
The customers seem happy.
It seems like a win-win situation to me.
GOAL!